Senior Marketing Director – Events & Exhibitions – Dubai, United Arab Emirates

About this opportunity: A senior leadership role driving the full marketing strategy for a portfolio of high-profile regional and international exhibitions. You will shape data-led campaigns, elevate show brands, and lead a high-performing marketing team to deliver exceptional audience growth and event visibility.

About the Role

In this role, you will lead end-to-end marketing strategy and execution for a portfolio of exhibitions, overseeing campaign development, creative production, PR, and onsite media activities. You will drive data-led audience acquisition by designing innovative marketing plans, enhancing show features, and identifying opportunities to expand into new markets. You will manage and mentor the marketing team, ensuring brand consistency, adherence to organisational processes, and high-quality execution across all collateral and channels. You will also build and nurture strong partnerships with media, stakeholders, and agencies to maximise event reach, engagement, and revenue impact.

Key Responsibilities & Deliverables

• Lead the end-to-end marketing strategy for a portfolio of regional and international exhibitions, ensuring alignment with overall business and revenue objectives.
• Oversee development and execution of integrated marketing campaigns, including digital, social, email, PR, partnerships, and onsite media activities.
• Drive data-led audience growth by analysing performance, segmenting target audiences, and optimising messaging, channels, and show features.
• Identify opportunities to enhance existing events and expand into new markets, collaborating with senior stakeholders on positioning and go-to-market plans.
• Manage, coach, and mentor the marketing team, fostering a high-performance culture and ensuring clear objectives, workflows, and delivery standards.
• Ensure brand consistency and compliance with organisational processes across all marketing collateral, channels, and touchpoints.
• Build and maintain strong relationships with media partners, agencies, sponsors, and key stakeholders to maximise visibility and support event growth.
• Oversee marketing budgets, timelines, and resource allocation to ensure efficient delivery and strong return on marketing investment.
• Monitor and report on campaign performance and KPIs, providing insights and recommendations for continuous improvement.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related discipline (BS/MS).
• 15+ years of progressive experience in marketing, with significant exposure to events, exhibitions, or related industries.
• Proven track record in strategic marketing, brand management, and digital marketing for large-scale campaigns or portfolios.
• Strong leadership capabilities with experience managing, developing, and motivating marketing teams.
• Demonstrated ability to use data and insights to drive audience growth, campaign optimisation, and decision-making.
• Excellent stakeholder management, communication, and collaboration skills, with the ability to influence at senior levels.

Certifications (Desirable)

• Professional certifications in marketing or digital marketing are an advantage.
• Additional training in leadership, brand strategy, or data-driven marketing is beneficial.

Salary & Role Details

• Salary / Compensation: AED 50,000 (final package will be aligned with experience and client policy).
• Location: Dubai, United Arab Emirates (events & exhibitions portfolio based in the region).
• Employment Type: Full-Time.
• Working Conditions / Schedule: Standard full-time working hours; specific schedule will be discussed during the interview process in line with the event calendar.
• Other Details: Additional role-specific and benefits information will be shared with shortlisted candidates.

How to Apply

If you are interested in this opportunity, you must log in to our portal and submit your application with your updated CV.

We appreciate all applications; however, only shortlisted candidates will be contacted.