Marketing Director – Agency Background (Events & Exhibitions) – Dubai, United Arab Emirates

About this opportunity: A senior leadership role for an agency-experienced Marketing Director to shape integrated marketing strategies for high-profile exhibitions and events. You will lead multi-channel campaigns, brand positioning, and creative direction to deliver high-impact results for large-scale, regional, and international events.

About the Role

In this role, you will lead integrated marketing strategies for a portfolio of exhibitions and events clients, managing end-to-end campaigns across digital, social, content, PR, and offline channels. You will be responsible for brand positioning, creative direction, and performance-led marketing plans that drive audience acquisition, engagement, and ROI. You will oversee the full campaign lifecycle from concept and digital strategy to content, design, and production, ensuring consistent, high-quality delivery. Drawing on your strong agency background, you will act as a strategic partner to senior clients while guiding internal teams to execute innovative, results-focused work.

Key Responsibilities & Deliverables

• Lead integrated marketing strategies for exhibitions and events clients, aligning campaign objectives with overall commercial and audience goals.
• Oversee the development and execution of multi-channel campaigns (digital, social, email, content, PR, and traditional media) to drive registrations, attendance, and exhibitor interest.
• Own brand positioning and creative direction across diverse industry portfolios, ensuring compelling messaging and visual consistency across all touchpoints.
• Manage end-to-end campaign delivery from concept development, digital strategy, and media planning through to content, design, and production for large-scale events.
• Lead client relationships at senior level, acting as a trusted strategic advisor and proactively identifying opportunities for growth and innovation.
• Collaborate closely with internal teams (strategy, creative, performance, CRM, production) to ensure seamless execution and on-time delivery of all campaign components.
• Monitor campaign performance, analyse data, and use insights to optimise activity, report on KPIs, and demonstrate clear value to clients.
• Champion best practices in digital marketing and integrated communications within the agency, fostering a culture of creativity, accountability, and continuous improvement.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related discipline (BS/MS).
• 15–20 years of experience in marketing, with significant time in agency environments supporting events, exhibitions, or large-scale campaigns.
• Proven experience in agency strategy, digital marketing, and integrated campaign planning for major brands or portfolios.
• Strong client leadership skills with a track record of managing senior stakeholders and driving long-term client relationships and growth.
• Deep understanding of digital channels, content marketing, social media, performance marketing, and event-driven campaigns.
• Excellent strategic thinking, communication, and presentation skills, with the ability to translate complex objectives into clear, actionable marketing plans.
• Proven ability to manage multiple projects and deadlines in a fast-paced, client-focused environment.

Certifications (Desirable)

• Professional certifications in digital marketing, social media, or marketing strategy are an advantage.
• Additional leadership or account management training is beneficial.

Salary & Role Details

• Salary / Compensation: AED 45,000 (final package will be aligned with experience and client policy).
• Location: Dubai, United Arab Emirates (agency environment with events & exhibitions focus).
• Employment Type: Full-Time.
• Working Conditions / Schedule: Standard full-time working hours; flexibility may be required around major event cycles and campaign launches.
• Other Details: Additional role-specific and benefits information will be shared with shortlisted candidates.

How to Apply

If you are interested in this opportunity, you must log in to our portal and submit your application with your updated CV.

We appreciate all applications; however, only shortlisted candidates will be contacted.