Senior Director – Marketing, Tech Cluster – Dubai, United Arab Emirates

About this opportunity: Lead the end-to-end marketing strategy for a flagship portfolio of global technology exhibitions, driving international audience growth, brand positioning, and commercial performance across high-profile tech shows.

About the Role

In this role, you will own the full marketing strategy and performance for the Tech exhibitions cluster within a leading events organization. You will shape the brand vision, audience strategy, and go-to-market plans for a portfolio of flagship technology shows, ensuring year-on-year growth in visitors, exhibitors, and international reach. Working across digital, content, PR, partnerships, and data-driven audience acquisition, you will champion integrated, insight-led campaigns that position the portfolio at the heart of the global tech ecosystem. You will also build and lead high-performing marketing teams and agency partners across multiple markets, setting standards for excellence, innovation, and measurable impact.

Key Responsibilities & Deliverables

• Own the end-to-end marketing strategy and performance for the Tech exhibitions cluster, driving growth in audience, exhibitors, and international participation.
• Lead integrated marketing campaigns across digital, brand, content, PR, partnerships, and on-ground channels to maximize reach and engagement.
• Shape product positioning, value propositions, and go-to-market plans aligned with global technology trends and industry priorities.
• Build, manage, and inspire high-performing marketing teams and external agencies operating across multiple geographies and segments.
• Drive digital marketing, analytics, segmentation, and ROI measurement to continuously optimize campaign effectiveness and audience acquisition.
• Partner closely with commercial, content, operations, and leadership teams to align marketing strategies with event, revenue, and brand objectives.
• Represent marketing at senior stakeholder forums, providing insight-driven recommendations and reporting on performance, risks, and opportunities.

Qualifications & Experience

• An MBA degree in Marketing (or an equivalent advanced qualification in a related field).
• 15+ years of experience in marketing, including senior leadership roles within exhibitions, events, or large-scale B2B/B2C platforms.
• Strong expertise in exhibition and event marketing strategy with a deep understanding of the technology industry and its audiences.
• Proven track record in integrated campaign planning and execution across digital, content, PR, and partnership channels.
• Hands-on experience in digital marketing, data analytics, segmentation, and audience growth strategies on a regional or global scale.
• Demonstrated strength in stakeholder and cross-functional leadership, with experience managing senior-level relationships and complex projects.
• Proven ability to build, lead, and develop high-performing marketing teams in fast-paced, results-driven environments.

Certifications (Desirable)

• Professional certifications in digital marketing, data analytics, or event marketing.
• Any recognized qualification in leadership, strategy, or business management.

Salary & Role Details

• Salary / Compensation: AED 45,000–50,000 per month, depending on experience and profile.
• Location: Dubai, United Arab Emirates (with potential travel to international markets and events as required).
• Employment Type: Full-time.
• Working Conditions / Schedule: Standard full-time schedule aligned with major exhibition and event calendars; peak periods around show cycles and international launches should be expected.
• Other Details: Role focused on exhibition and event marketing strategy, integrated campaign leadership, digital marketing and analytics, audience acquisition and growth, and senior stakeholder management within the Tech cluster.

How to Apply

If you are interested in this opportunity, you must log in to our portal and submit your application with your updated CV.

We appreciate all applications; however, only shortlisted candidates will be contacted.